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How Fast-Growing Financial Companies Are Leveraging Marketing Efforts

By newadmin / Published on Saturday, 03 Feb 2018 04:58 AM / No Comments / 8 views


In an effort to understand the unique challenges of financial companies and their approach to marketing, I recently reached out to several fast-growing financial companies, many in the Inc. 5000. The goal was to see what they’ve done to achieve such a high rate of growth. I am familiarizing myself with their go-to-market strategies, as our agency is focusing more and more on these types of businesses and helping them reach a broader audience.

The strategies, detailed below, span from event marketing, content marketing and video to building a more cause-oriented approach into the core of their brand.

Incentivizing And Motivating Subject Matter Experts In Your Company

Getting the subject matter experts themselves takes a bit of work, but if you try to make the experience fun and maybe even competitive, you might have better luck.

Andrew Sheaffer, VP of sales and marketing at Windsor Advantage, recently told me how they’ve tried to motivate employees to be involved in the content creation process. The team provided different topics, targeted keywords and visuals to 10 employees, who each wrote a blog post around their given assets. As an incentive, whichever employee received the highest engagement throughout the week after the post was published, was awarded an Amazon gift card. One employee had remarkable success by reaching out to his industry contacts through a personal LinkedIn message, linking back to the blog post.

Why and how do you want to use your subject matter experts? Find out what subjects your experts are excited about and how those topics might align with what your ideal customers are looking for. Then, commission an article or guide directly.

Ideally, this can be paired with keyword research to ensure the content demand is there — that people really want to read it and that there is search volume for the topic.

Empowering Client Contacts

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In an effort to understand the unique challenges of financial companies and their approach to marketing, I recently reached out to several fast-growing financial companies, many in the Inc. 5000. The goal was to see what they’ve done to achieve such a high rate of growth. I am familiarizing myself with their go-to-market strategies, as our agency is focusing more and more on these types of businesses and helping them reach a broader audience.

The strategies, detailed below, span from event marketing, content marketing and video to building a more cause-oriented approach into the core of their brand.

Incentivizing And Motivating Subject Matter Experts In Your Company

Getting the subject matter experts themselves takes a bit of work, but if you try to make the experience fun and maybe even competitive, you might have better luck.

Andrew Sheaffer, VP of sales and marketing at Windsor Advantage, recently told me how they’ve tried to motivate employees to be involved in the content creation process. The team provided different topics, targeted keywords and visuals to 10 employees, who each wrote a blog post around their given assets. As an incentive, whichever employee received the highest engagement throughout the week after the post was published, was awarded an Amazon gift card. One employee had remarkable success by reaching out to his industry contacts through a personal LinkedIn message, linking back to the blog post.

Why and how do you want to use your subject matter experts? Find out what subjects your experts are excited about and how those topics might align with what your ideal customers are looking for. Then, commission an article or guide directly.

Ideally, this can be paired with keyword research to ensure the content demand is there — that people really want to read it and that there is search volume for the topic.

Empowering Client Contacts

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